PacSun

The entire online store was mapped out in specification and meticulously analized for a functional upgrade to make it easier to use for the online shopper. A specification document was delivered to ensure all upgrades where clearly communicated for any vendor and internal team working on the project.

Special attention was put toward gearing all user interface features to create a fun, user friendly shopping experience. Analytic data was used to optimize the taxonomy of all categories, sub-cats and calls to actions.

All design elements and communication zeroed in on increasing brand loyalty.  The PacSun brand is fun and trusted to provide all of the latest in surf and skate.  Customers can be sure they will be immersed in the latest trends when shopping online and in store.

Features were enhanced to increase brand loyalty and memberships.  Member rewards and promotional perks were communicated online to encourage new membership.